Podcast Marketing

 Podcast marketing is the act of marketing yourself, the products you sell, or your services by creating and distributing unique audio content. Podcast marketing is a great way to reach potential customers, although it requires marketing and time investment. Keep track of how your podcast is performing and how many leads it is generating via Baremetrics. Podcasting is hard work, but it’s a great way to access an engaged audience at scale. Podcasts are much more engaging than long-form text because you can invite panelists and guests, have customers phone in with queries, or tell stories using different audio formats. Podcast marketing is beneficial for any business, but it’s not easy. It requires a much more significant time commitment than a digital ad campaign or email marketing. 

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