Search Engine Marketing

 Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. Search engine marketing, or “SEM,” consists of cumulative efforts to promote a website in paid and organic search listings. SEM is a primary driver of business growth and customer acquisition for many ecommerce stores. The goal of SEM is to get advertisements to appear as search results on search engine results pages (SERPs). Users see an advertisement from the brand when they search for specific keywords. As an advertiser, you will be paying only when a user clicks on the ad. 

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