Social Media Marketing

 

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website. Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, Tik Tok for brand promotion, target audience growth, driving website traffic, and increasing sales.The goal of social marketing is always to change or maintain how people behave – not what they think or how aware they are about an issue. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing.

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