Social Media Advertising

 Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising/digital marketing that focus on social networking services. Social media advertising is an offshoot of digital marketing where paid ad campaigns are run on social media platforms to reach target audiences. Marketers and advertisers can promote their brands and inspire sales through the social channels that users frequently use. Social media platforms allow users to spend time with more relevant content than traditional advertisements; Making social ads more valuable because they are more likely to be seen by the people that matter most for a product or service. Social Media ads are being seen as one of the most effective tools in advertising.

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